I began my career in design over 20 years ago, building a foundation in branding, UX/UI, advertising and retail across diverse industries. In 2005, I founded Godonis & Company, a boutique design firm where I led high-profile projects for agencies and clients including Hilton Worldwide, General Electric, Three Olives Vodka, NASCAR, Adventist Health Systems and Yucatán Tourism to name a few. During this time, I built and mentored multidisciplinary teams of in-house designers, developers and freelancers, delivering cutting edge award-winning campaigns, product launches, and immersive brand experiences.
In 2017, I joined PwC as Creative Director, leading global design strategy for their Products and Technology vertical consisting of over 50 digital products and 100+ accelerators. I built and scaled a creative organization of 30+ global production staff, introduced a unified brand and design system across products and marketing, and directed campaigns that shaped PwC’s digital and brand presence worldwide.
In 2024 I helped roll out the firm’s new global brand identity and I was asked to lead the firm’s Industries, Clients and Markets vertical, the largest and most important vertical that exists between the “Big Four” financial advisories. I worked with clients like F1, Bristol Myers Squibb, Constellation Brands, Adventist Health, bmc, Salesforce, twilio, workday and many more.
I am obsessed with systems, passionate about guiding and mentoring creative teams, translating complex business goals into compelling visual narratives, and delivering design solutions that resonate on a global scale.