Cape Resorts wanted their online presence to match the elevated experiences and unique escapes their properties offer. They challenged us to reimagine the website as a digital reflection of their brand, making it both visually striking and effortless to navigate.
I led the redesign from strategy through execution, defining a refreshed visual identity, modern UI/UX, and responsive design for desktop and mobile. We integrated immersive photography, dynamic layouts, and clear pathways to booking, ensuring every visitor experienced the brand’s sophistication and ease. Across marketing touchpoints, campaigns, and digital touchpoints, the redesigned site reinforced Cape Resorts’ premium positioning and helped drive engagement and reservations.