Florida Greenscapes wanted to elevate their presence in the luxury landscape design market. I led the creative, directing a team to develop a refreshed brand identity that conveyed elegance, expertise, and a connection to nature.

We reimagined the visual system—refining the logo, color palette, typography, iconography, and photography style—to reflect the company’s high-end positioning. The team applied the new identity across digital platforms, marketing collateral, and client presentations, ensuring consistency and sophistication at every touchpoint. By guiding strategy, design, and execution, we created a brand that clearly communicates Florida Greenscapes’ premium craftsmanship and attention to detail, positioning them as a leader in the luxury landscape design space.