Florida Hospital wanted to showcase its network of healthcare partners while giving each physician a distinct yet cohesive presence. I led the creative, guiding a team to develop a sub-brand and regional campaign that highlighted 150 physicians.

We created a scalable collateral design system, ensuring each physician’s materials felt personalized but consistent with the overarching brand. A high-end photoshoot captured the physicians in their environments, providing authentic imagery to bring the campaign to life. By directing strategy, design, and production, the team delivered a polished, high-impact program that elevated the visibility of Florida Hospital’s healthcare partners and reinforced trust and credibility across the region.