In a crowded magazine market, Florida Sport Fishing Magazine had built a loyal following, but the visual identity and reader experience no longer reflected the excitement and expertise of the brand. They needed a rebrand that would modernize their look while honoring their heritage.

I redesigned the publication, creating a bold and dynamic new visual identity. The refreshed logo retained elements of the magazine’s legacy while introducing a contemporary edge that could carry across print layouts, digital platforms, and social media. A revitalized color palette, typography system, and graphic treatments brought energy and clarity to every page. Across the magazine, website, and marketing materials, the reimagined Florida Sport Fishing Magazine brand communicates authority, adventure, and the thrill of the sport—capturing readers’ attention and elevating the brand in the competitive lifestyle category.