After a distinguished career as VP of Marketing at a well-known fortune 500 Company, a close friend wanted to create a personal identity that reflected their expertise, professionalism, and forward-looking vision in retirement. I led the development of a complete identity system, crafting a logo, color palette, typography, and visual elements that balanced authority with approachability.

The system extended across business cards, digital profiles, and personal collateral, providing a cohesive, polished presence. Every element was designed to communicate credibility, sophistication, and clarity—capturing a career of achievement while signaling a new chapter of purpose and impact.