When NASCAR and International Speedway Corporation came to us, they needed more than fresh graphics—they needed creative storytelling that matched the adrenaline, heritage, and high-stakes drama of major races like the Amp Energy 500. Over several years, I led a multidisciplinary team to rebrand and design for ISC’s many tracks and marquee events, ensuring each campaign felt authentic, energetic, and unmistakably part of the NASCAR legacy.

From concept to execution, we crafted a dynamic visual identity system—bold typography, high-contrast color palettes, motion-enhanced graphics, and immersive event assets—that brought the speed and spirit of racing into every touchpoint: TV, digital, print, OOH, and on-site signage. We also developed digital campaigns for ticketing, live event promotion, and social engagement, marrying design and strategy to drive attendance and deepen fan loyalty.

By aligning our creative work with ISC’s heritage and NASCAR’s modern momentum, we created campaigns that delivered both impact and cohesion—fueling excitement and reinforcing ISC’s position as a premier storyteller in motorsports.