In 2025, I led the creative direction and end-to-end execution of PwC’s Global Annual Review campaign — a flagship initiative showcasing the firm’s performance, impact, and strategic vision. I oversaw a multidisciplinary team across concept development, design, content, and production to deliver a cohesive, premium experience spanning digital and physical touchpoints. This included a custom-built webpage, a global photoshoot, a full ad and social-first campaign, motion design assets, and a high-end printed report. By uniting narrative clarity with elevated craft, I transformed complex insights into an accessible, compelling story that strengthened PwC’s credibility, transparency, and global brand presence.