In 2017, I led the end-to-end creative development and execution of PwC’s Products & Technology brand — shaping its visual identity, UI/UX standards, and full marketing ecosystem. I directed a large multidisciplinary design team to build cohesive experiences across PwC’s suite of SaaS solutions, from platform interfaces and design systems to product narratives, launch campaigns, and sales enablement. By unifying strategy, design, and storytelling, I helped translate complex technology into a clear, trusted, and human-centered brand presence that accelerated adoption and differentiation in the market.

• 150+ touchpoints and templates created
• 500+ applied assets
• Drove $2.5 million in annual savings YOY through the optimization of creative operations, process evolution and AI integration