In a crowded spirits market, Three Olives Vodka wanted a way to make their Marilyn Strawberry flavor truly stand out. They challenged my team and I to create a package and campaign that celebrated the iconography of Marilyn Monroe while maintaining the brand’s playful, modern personality.

We co-led the partnership with the Marilyn Monroe Foundation and developed a visual system that translated her iconic persona into bold, collectible packaging and launch materials. From the bottle design to campaign assets across digital, print, and social, we crafted a cohesive story that felt both aspirational and fun. Every element—from color and typography to photography and motion—was designed to engage fans, elevate the flavor’s presence on shelves, and create a campaign that felt instantly recognizable and culturally relevant.