Tradewinds Island Resorts and the Guy Harvey Outpost in St. Pete Beach faced a pivotal moment: they needed a full-scale rebrand that would modernize their presence and capture the essence of the destination. I led the creative, guiding a multidisciplinary team through every touchpoint—from rebuilding their website and booking engine to redesigning the hotel’s tradedress and visual identity.

We recreated the national ad campaign, OOH, experiential and tradeshow designs, online advertising, and a photoshoot to capture the new messaging and elevated experience. The campaign unified the brand across digital, print, and physical environments, transforming how guests perceive and engage with the resorts. By leading strategy, execution, and cross-functional collaboration, the team delivered a cohesive, high-impact rebrand that positioned Tradewinds as a premier destination in St. Pete Beach.