Grand Junction needed a fresh identity that reflected its unique character and aspirations. The existing logo no longer captured the vibrancy and energy of the city, and it was time for a visual signal that could unify its presence across communities, signage, and digital platforms.

I led the logo redesign, creating a mark that balanced modernity with approachability. The new design emphasized Grand Junction’s spirit and location, introducing dynamic forms and a color palette that could flex across collateral, wayfinding, and communications. Every element was crafted to feel welcoming, memorable, and instantly recognizable. The reimagined Grand Junction logo now communicates the city’s vitality and pride, giving residents and visitors a visual identity that resonates at every touchpoint.